#BAKEADIFFERENCE WITH DEFY
28 September was National Cupcake Day. So, in celebration, Defy joined forces with non-profit organisation, Cupcakes of Hope and South Africa’s no. 1 radio station, Metro FM to bake a sweet difference in children’s lives across the country.
Aimed at raising funds and awareness around childhood cancer through everyone’s love of sweet treats, the Cupcakes of Hope Foundation provides much-needed financial support to families requiring medical assistance. The new partnership combines delicious cupcakes and digital technology to encourage the community to come together in support of a great cause.
Defy is now calling on fellow cupcake enthusiasts to whip up a tasty treat of their own and share their creations on social media using #BakeADifference. For every engagement received, Defy will donate R1 to the Cupcakes of Hope Foundation.
Alternatively, those wanting to join in on the fun can also create their own virtual cupcake online by visiting www.defy.co.za/bakeadifference.