NESTLÉ SMARTIES BECOMES THE FIRST GLOBAL CONFECTIONERY BRAND TO SWITCH TO RECYCLEABLE PAPER PACKAGING.
South Africa’s popular confectionery brand, NESTLÉ SMARTIES globally announced their switch to recyclable paper packaging earlier this year and they are now excited to let consumers know that the offering is now available in South Africa, making the NESTLÉ SMARTIES brand the first ever global confectionery brand to shift to 100% recyclable paper packaging.
“We are truly excited to introduce this offering to the South African market. The transformation of the NESTLÉ SMARTIES packaging is only one of the brands’ ‘SMART Initiatives’, which aim to support sustainability and enhance the overall product experience. This transformation will aid in repositioning the brand and earning back the trust of millions. Says Alex Villela, Business Executive Officer, Confectionery, Nestlé South Africa.
‘NESTLE SMARTIES move to 100% recyclable paper is a great advertisement of our dedication to transform our packaging to be more environmentally friendly. It encapsulates all that the RE initiative represents – rethinking our entire value chain, reducing our impact on the environment and providing tangible proof points of our sustainability efforts through our loved brands” says, Saint-Francis Tohlang, Corporate Communications and Public Affairs Director at Nestlé East and Southern Africa Region (ESAR).
The brand will further the conversation online with various outputs to drive the #SmartiesCreateWithPurpose narrative and get South Africans to buy in to the idea of getting creative with recycling while being environmentally aware. For all updates join the conversation by using the hashtag #SmartiesCreateWithPurpose to engage with the brand. log onto www.nestle-esar.com and follow the updates on @nestleesar on Twitter